HydroMax and a full range of Japan-backed hydrogen wellness devices are now retailing online for Indian consumers
Adivaa Smart Powering Solutions Pvt. Ltd., India’s first hydrogen wellness start-up, has made its full range of hydrogen-based health and hydration products available on Amazon India, Myntra, and its official website www.adivaasmart.com. The move comes ahead of the festive season, a key period marked by heightened consumer spending on health and wellness products, both for personal use and corporate gifting.
With urban Indian consumers increasingly prioritizing preventive health and functional wellness solutions, the availability of Adivaa’s products on leading e-commerce platforms positions the brand to capitalize on growing demand for innovative, science-backed wellness technologies. The convenience of online retail combined with robust festive marketing campaigns is expected to significantly enhance product visibility and accessibility, driving wider adoption across metro and Tier-1 markets.
Adivaa’s product line is based on Japanese DuPont PEM & SPE nano-electrolysis technology, capable of producing high-concentration molecular hydrogen (up to 15,000+ ppb) within minutes. Molecular hydrogen is increasingly recognised in international clinical research for its role in reducing oxidative stress, supporting metabolic health, boosting hydration, and assisting recovery.
“We’re seeing sustained consumer interest in wellness solutions that are preventive, science-driven, and easy to integrate into daily life,” said Lavanya Shastri, Founder & CEO of Adivaa. “With wider availability on e-commerce platforms, we’re aiming to make hydrogen wellness more accessible to Indian households and professionals alike.”
Adivaa’s hydrogen wellness portfolio includes a range of lifestyle-focused devices: HydroUltra Elite, HydroMax (flagship), HydroBeast, HydroSipr, HydroPitcher, Hydrogen Ionizer, HydroPro, and HydroGlow.
These products are designed to support a variety of use cases, including daily hydration, fitness recovery, home and family wellness, travel, and skincare.
Hydrogen (H₂) is one of the smallest and most bioavailable antioxidant molecules. Its neutral charge and size allow it to penetrate cells and mitochondria easily. Clinical studies suggest molecular hydrogen may help neutralize free radicals, reduce inflammation, support metabolic and immune function, and improve hydration. It is already widely adopted in countries like Japan and South Korea in both clinical and wellness settings.
