India’s ride-hailing market has a new entrant, and it arrived with a statement. On World Environment Day, June 5, 2026, Vietnamese mobility company Green SM officially launched its all-electric taxi service in the Delhi-NCR region, choosing one of the world’s most air-polluted urban corridors as the stage for its India debut. The timing was deliberate, as was the scale.
Green SM kicked off operations with 1,000 VinFast seven-seater electric SUVs under its Green SM Limo brand, with the launch attended by Delhi Environment Minister Manjinder Singh Sirsa at the Delhi Secretariat and Haryana Environment Minister Rao Narbir Singh at Bharat Mandapam.
This foray is a declaration of intent. Green SM is backed by Vingroup, the parent organisation of EV manufacturer VinFast, and will compete directly with established players such as Ola, Uber, and Rapido. But it is not pitching itself as a like-for-like rival. Where Ola and Uber function as aggregator platforms connecting riders to independent driver-owners, Green SM follows a fleet-operated model using only VinFast electric vehicles. That is a fundamentally different structure that gives it tighter control over vehicle quality, driver conduct, and the passenger experience.
The ambitions are significant. The company aims to expand its fleet to 10,000 EV taxis in Delhi-NCR alone within the next year, a trajectory that would make it one of the largest single-brand electric cab operations in the country virtually overnight. The Limo Green electric MPVs are painted in an eye-catching cyan shade and equipped with interior and exterior cameras, AI-assisted monitoring technology, and emergency assistance buttons, all of which are features specifically highlighted in the context of women’s safety, a persistent concern in India’s cab ecosystem.
The launch is significant as a signal of where India’s urban mobility market is heading. The ride-hailing sector here is in the midst of a structural reset. According to research firm Redseer, the incremental growth in India’s ride-hailing market is no longer being led by premium cab formats. Instead, autos and two-wheelers (particularly in non-metro markets) are now driving volume, with year-on-year growth rates consistently higher for these categories than for cabs.
That trend might seem to cut against Green SM’s premium fleet proposition. But there is a counter-argument. Cabs continue to grow in absolute terms, and in a market the size of India’s, absolute growth still represents enormous opportunity. Green SM appears to be wagering that a differentiated, EV-only, fleet-owned product can carve out a distinct and loyal segment. It’s betting against the market in the belief that commuters and airport travellers who want predictability, cleanliness, and an assurance of safety will pick it consciously over competition.
VinFast’s India story provides the industrial backbone. The Vietnamese automaker has already established a manufacturing plant in Thoothukudi, Tamil Nadu, aimed at strengthening its global manufacturing capabilities and driving EV adoption in India. Green SM’s cab rollout essentially creates a ready fleet customer for that production capacity, and offers Vingroup a vertically integrated play in both the hardware and the mobility service layer of the Indian EV market.
For riders, introductory discounts of 50% or up to Rs 250 were available on rides booked through the app between June 5 and June 11, 2026, a classic early days offer to build early adoption. Bookings are available via the Green SM app on Android and iOS, by hotline, or by direct hailing in operational zones.
The question that will define Green SM’s Indian trajectory is one of execution at scale. Deploying 1,000 vehicles is a milestone. Deploying 10,000 while maintaining vehicle uptime, driver quality, and charge infrastructure is where the real test begins. India has seen no shortage of mobility ambitions arrive with fanfare and stall quietly. Green SM has the backing, the product, and the stated intent. Whether it has the operational resilience to match is a story that Delhi’s roads will tell over the next 12 months.
