6 Things to Expect from Apple’s September 9 Event (and One Thing You Shouldn’t) 

It’s early September—again—and the quiet hum of anticipation is gathering momentum around the globe. This year, Apple’s highly anticipated fall event is scheduled for September 9, 2025, at the iconic Steve Jobs Theater in Cupertino. Branded with the playful tagline “Awe Dropping,” this event promises to deliver more than just gadgets—it may redefine expectations. Here are six exciting things we can most likely expect. 

The Exceptionally Thin “iPhone 17 Air” 

Apple insiders and industry sources hint at a breakthrough design: a profoundly slim iPhone, possibly called iPhone 17 Air. Rumored to be just 5.5 mm thick, this phone would usher in Apple’s thinnest iPhone yet—lighter, sleeker, and strikingly modern. The “Awe Dropping” logo itself—a subtly shifting, heat-map-style Apple logo—may symbolize something more than aesthetics; it might allude to a new internal vapor-chamber cooling system, hinting at both innovation and performance. 

A Full iPhone 17 Lineup: Standard, Air, Pro, and Pro Max 

This September, we’re expecting not just one, but a quartet of new iPhones: the standard iPhone 17, the ultra-thin iPhone 17 Air, and the premium iPhone 17 Pro and iPhone 17 Pro Max models. With rumors swirling of new colour options—perhaps bold hues like sky blue or orange—and refined designs, Apple appears poised to offer options that cater to both style and substance. 

More Speed, Better Displays, and Next-Gen Silicon 

Under the hood, Apple is expected to power its new lineup with the latest chips—A19 for standard models and A19 Pro for the top-tier devices. Across the board, refresh rates are rumored to jump to 120 Hz, a notable upgrade from the usual 60 Hz. For the Pro Max especially, whispers suggest 12 GB of RAM, large batteries around 5,000 mAh, possibly reverse wireless charging, and advanced cooling systems to manage higher performance smoothly, as Apple repositions itself for the future. 

Watch Refresh: Series 11, Ultra 3, and SE 3 

The Apple Watch family is likely up for an overhaul. Rumors point to the unveiling of Apple Watch Series 11, an iteration of the rugged Apple Watch Ultra 3, and a refreshed Watch SE 3. Expect enhanced health tracking, better battery life, and perhaps new materials or finishes. Apple’s ongoing AI push may also bring smarter watch features—maybe even unique biometric capabilities like blood-pressure or heart-rate tracking through AirPods or the watch itself. 

AirPods Pro 3, with Smarter, With Health Features 

The AirPods Pro haven’t seen a major overhaul since 2022 (aside from USB-C adoption). Now the AirPods Pro 3 are expected—and with them, fresh design enhancements and exciting health-tracking capabilities, such as heart-rate monitoring. This aligns with Apple’s broader strategy to embed more wellness tech into its wearables. 

Software Updates: iOS 26, AI, and ‘Liquid Glass’ Design 

Software will be as central as hardware. Apple is expected to roll out release dates and demos for iOS 26, along with its suite of operating systems including watchOS 26, macOS Tahoe, and more. One highlight may be the “Liquid Glass” design language—a fresh, more fluid UI theme across Apple’s ecosystem that supports its growing Apple Intelligence AI initiative. 

Bonus Pick: What’s Probably Not Coming 

Despite much speculation, the absence of new Macs—like an M5 MacBook Pro—is expected. Apple likely reserves such launches for a later fall announcement (perhaps October). Same goes for devices like AirPods Max 2, HomePod Touch, or iPad Pro with M5; these are less likely to make the cut for this event, as they are potentially delayed. 

In sum, Apple’s September 9 event promises sleek and powerful iPhones, refreshed wearables, smarter earbuds, and bold software. From design breakthroughs to AI-driven features, Apple aims to deliver awe more than just a product launch.