Nina Elavia Jaipuria, who was working as the head of Hindi Mass Entertainment & Kids TV Network at Viacom18 for 17 years, has departed from the company as confirmed by Viacom18. Jaipuria joined Viacom18 in 2006 as the business head of Nickelodeon. During her tenure, she has played a pivotal role in the expansion of the network’s kids cluster from a single channel to four channels: Nick, Sonic, Nick Jr, and Nick HD+. In 2018, Jaipuria’s role was expanded to Head – Hindi and Kids TV Network.
Before joining Viacom18, Jaipuria held the position of vice president marketing & communication at Sony Entertainment Television (SET), where she was responsible for the channel’s marketing and communication strategies, overseeing campaigns for popular shows such as “Jassi Jaisi Koi Nahi” and “Indian Idol.” Her career also includes stints at BPL Cellular, Colgate-Palmolive, and Lowe Lintas.
