MAHARASHTRA LAUNCHES INNOVATIVE SHORT-VIDEO CONTEST FOR NURSES TO COMBAT TUBERCULOSIS

The Public Health Department and TNAI leverage digital platforms to bolster the ‘TB-Free India’ awareness campaign.

MUMBAI, AUGUST 12 :In a strategic shift toward modern health communication, the Public Health Department of Maharashtra, in collaboration with the Trained Nurses Association of India (TNAI), Maharashtra Branch, has launched an innovative short-video contest centered on the theme of a “TB-Free India.” The competition targets nursing students across training institutes and colleges, as well as practicing healthcare professionals throughout the state. Participants are invited to submit creative entries to tnaimahabr@yahoo.co.in by August 14, 2026.

By utilizing short-form visual content, the initiative aims to convey scientifically accurate health information through engaging, accessible channels particularly targeting younger demographics. Unlike traditional content creators, the participating nurses and nursing students bring direct clinical experience to the platform. Content will focus on key aspects of tuberculosis management, including early symptom identification, diagnostic testing, treatment adherence, and proper nutrition.

Beyond clinical guidance, entries are encouraged to address misconceptions, fear, and social stigma surrounding the disease, emphasizing the importance of non-discrimination and community support. Submissions in Marathi are encouraged to utilize local dialects, rural backdrops, short dramatic scenes, and real-life narratives to deliver relatable health messaging without a didactic tone.

Dr. Nilima Sonawane, Deputy Director of Health Services (Nursing), urged widespread participation from nursing students across the state, describing the initiative as a crucial step toward building a TB-free Maharashtra and India. Public health officials emphasize that combining frontline healthcare experience with digital outreach marks a progressive approach to public health communication