Deven Deshpande Moves Up to Lead – Sports Marketing at PUMA India

After heading social and influencer marketing, the seasoned marketer now takes charge of the sportswear brand’s sports marketing function.

PUMA India has promoted Deven Deshpande to Lead – Sports Marketing at PUMA Sports India Pvt. Ltd., the next step in his career with the global sportswear company.

In his previous role as Lead – Social and Influencer Marketing, Deshpande worked on deepening the brand’s engagement across digital platforms, social media and influencer-led campaigns.

He has been with PUMA since 2019 and has worked across a range of business and marketing functions. His skill set covers brand strategy, sports marketing, integrated marketing communications, digital and influencer marketing, consumer engagement, social media and B2B e-commerce.

Over the years, his responsibilities have given him exposure to both commercial operations and consumer-facing brand initiatives. That cross-functional background combines an understanding of audience engagement, digital growth and brand building.

Before PUMA, Deshpande worked with Choose To Thinq and Larsen & Toubro Infotech in Bengaluru, where he gained experience in operations and technology.

The appointment reflects his steady progress within the company and puts him in charge of PUMA’s sports marketing in India. With sports, digital engagement and brand storytelling increasingly overlapping, his experience across several marketing disciplines should suit the demands of the role.

It is another milestone for Deshpande as he takes on wider responsibilities at one of the best-known names in global sportswear.

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