New Delhi, 26th February, 2024 – As a vanguard of innovation in the home segment, myTrident, the flagship brand of the Trident Group renowned for its luxurious and premium home décor collections, has proudly joined forces with the acclaimed fashion & lifestyle brand, SHIVAN & NARRESH. Together, they have unveiled an exclusive capsule collection of premium bedding & bath towel essentials, which made its debut at BharatTex on 26th February 2024, representing a seamless amalgamation of artistic mastery and opulent home textiles. Carefully curated, this collection is designed to transform living spaces into genuine reflections of style, elevating them to new heights of elegance and personal expression.
The Bed Linen collection offers 6 distinctive hallmark prints from the brand, namely Morning Calm, Palmera, Izu Juno, Surocco, Jaiscape, and Hututi – inspired by the designers’ global adventures across South Korea to Japan to the storied landscapes of Jaisalmer in Rajasthan. Morning Calm takes cues from the lush landscapes of South Korea, skillfully incorporating hand-painted foliage techniques. Meanwhile, Jaiscape captures the vibrant essence of Rajasthan’s urban scene through Pichwai art, showcasing the iconic living fort. Crafted with meticulous detailing using 400 thread count fine cotton, the exquisite Bed Linen range reflects a profound respect for artistic expression, elevating them beyond home accessories to cherished collectibles. The Towel Sets celebrate Art Prints in pairs, with each imbibing unique color tones, print elements as well as the brand’s Iconograms in the softest materials & finishes, making Bath an everyday symphony. With a blend of eclectic art prints and luxurious textures, each of these products embody myTrident’s unwavering commitment to luxury, comfort, and unparalleled style, promising to imbue modern living spaces with an aura of sophisticated grace and enduring allure.
Shivan Bhatiya & Narresh Kukreja, the dynamic duo, shared their enthusiasm for the collaboration with myTrident, stating, “Our joint vision of seamlessly blending the artistic brilliance of our signature Art Prints with the textile excellence of myTrident, marks a new era of opulence in home Bed Linen and Towels.
Together, we aspire to infuse every household with the essence of true luxury & an invitation to experience a fashionable journey of exceptional quality and style.”
Neha Gupta Bector, Chairperson of myTrident, expressed her excitement about this collaboration, stating, “At myTrident, we are constantly pushing the boundaries of creativity and craftsmanship in order to elevate the art of living. Our partnership with SHIVAN & NARRESH represents a harmonious convergence of distinct visions, resulting in a collection that will truly leave a mark in the home decor industry while democratizing the designer experience”
This exquisite capsule collection represents a milestone in the domain of luxurious home décor, epitomizing modern sophistication, exceptional craftsmanship, and uncompromising quality standards.
About myTrident:
myTrident is Trident Group’s flagship brand specializing in luxurious & premium home furnishings. The company caters to all segments across luxury, premium to everyday. From designs, innovation and sustainability, the brand has been setting benchmarks in the home textile industry. With a sharp focus on customer demands, myTrident offers a range of exquisite products including bed sheets, towels, luxury rugs, bathrobes and much more. Each item is crafted with precision and attention to detail, to offer customers an unparalleled sense of comfort, style, and elegance. myTrident products can be found across all leading hotels of the country. The brand also offers an easy online shopping experience at https://www.mytrident.com/
About SHIVAN & NARRESH :
SHIVAN & NARRESH is India’s first luxury holiday brand that was launched in Cannes at ‘Mare di Moda’ with its 100% stitch-free swim line. The brand has a unique signature style that is bold, confident & sophisticated. Flawless lines, undisputed eye for detail and utter sophistication are words that could be used to define the brand & its design universe. With a keen focus on holiday lifestyles, the brand’s offering encompasses the modern wardrobe for global holiday connoisseurs.
