Marketing world abuzz as ‘The Archies’ spark a collaboration storm

Zoya Akhtar’s much-anticipated Netflix film, “The Archies,” has been creating a stir in the marketing realm, setting the scene for something extraordinary. The cast, including Vedang Raina, Mihir Ahuja, Aditi Dot, Yuvraj Menda, and star kids Suhana Khan, Agastya Nanda, and Khushi Kapoor, sparked initial excitement.

Yet, the hype doesn’t solely revolve around the cast; the film’s marketing team has been implementing numerous out-of-the-box strategies to maintain the fervor.

Scheduled for release on December 7, 2023, the movie has revealed a 100-day countdown billboard along the Western Express Highway in Mumbai. This billboard serves as a daily countdown, constantly reminding passersby of the film’s impending debut on Netflix.

Starbucks, Maybelline, Skybags, Vistara, and others have united to transport us into the movie’s universe. Dive into the frenzy collaborations that breathe life into the iconic Archie Comics characters in entirely new and captivating ways.

Starbucks: Indulging in Character-Inspired Drinks

Starbucks, the go-to for scrumptious coffee and those delightful seasonal sips, has sprinkled The Archies magic into their drinks. They kick off the Holiday season with the announcement of a collaboration.

The partnership extends past the movie, focusing on the tale’s essence of friendship and unity. Through the #ItStartsWithYourGang campaign, it urges folks to value time spent with friends, highlighting that significant connections begin with those nearest to us—best enjoyed over a cup of Starbucks’ holiday-special beverages inspired by ‘The Archies’ gang.

As part of this unique collaboration, Starbucks introduces #TheArchiesHolidayClassics—a special range of beverages inspired by Archie, Veronica, and Betty. They’ve cooked up character-inspired concoctions like Archie’s: Crunchy Red Hat Mocha Frappuccino, Veronica’s: Toffee Nut Crunch Frappuccino, Betty’s: Chestnut Mont Blanc Frappuccino, and Jughead’s: Gingerbread Frappuccino. These drinks are the movie’s soul in a cup, making taste buds dance and spreading holiday joy with every sip.

Maybelline New York: Retro Glamour All the Way

Maybelline New York brought the retro vibes with their Archies collab. It wasn’t just makeup—it was a time machine to the glamorous ’60s. Their Limited-Edition Pack featured the Fit Me Foundation, Colossal Bold Eyeliner, Mascara, tinted Blush straight from the era. These products aren’t just about flawless skin—they’re your ticket to stepping into The Archies’ vintage world.

Skybags: Backpacks Blending Functionality and Style

Skybags, the dynamic youth brand from VIP Industries, is making waves with its latest collaboration with Netflix’s original movie ‘The Archies’. This partnership brings forth ‘The Archies Backpack Collection’, a series of backpacks inspired by the movie’s Gen Z vibe, mixes practicality with style, adding a splash of the funky ’60s to every backpack.

The ‘Skybags x Archies’ collection promises to revolutionize the backpack experience, blending the nostalgia of Archie Comics with contemporary fashion. Available at VIP retail stores, e-commerce platforms, departmental stores, multi-brand outlets, and the Skybags webstore, this collection is poised to become a must-have for the fashion-conscious youth.

Vistara Airlines: Flying Through Retro Skies

Step aboard the ‘Flight to Riverdale’ on Vistara’s UK 1964!

A special flight, UK 1964, welcomed aboard the cast of ‘The Archies’ along with their lucky fans on a ‘Flight to Riverdale’. The special flight operated on Vistara’s iconic Retrojet and took off from Delhi airport and landed at Manohar International Airport, Goa.

In a nostalgic nod to the iconic 60s, the ‘The Archies’ special flight intended to transport passengers on a nostalgic journey by bringing the world of Archies to life on board and flying them to Riverdale. This aimed to create a dream destination experience, set up at Manohar International Airport in Goa.

With retro-themed decor, delightful meals, Netflix goodies, and a dreamy setup at Manohar International Airport, Goa, it was a magical journey straight out of the Archies’ universe.

Archies Continues to Spread Smiles Through Unique Collaborations

These partnerships bring a playful twist to marketing, blending entertainment with everyday products. The limited-edition merchandise not only captures the essence of Archies but also mirrors the multifaceted nature of its brand identity.

Whether in the warm setting of a Starbucks café or the high-flying adventures with Vistara, Archies has seamlessly integrated its timeless charm into our daily lives, which is quite admirable.

Previously, Barbie did something similar and it worked wonders for the movies. As for The Archies, the ultimate judgment comes after its Netflix release. However, considering the nostalgic atmosphere they’ve crafted, we’d rate them a solid 10/10.