What are the 3 things brands must get right to be top-of-mind for consumers today? Top-of-mind awareness is top priority for all consumer brands. Staying top-of-mind...
Denim Day is an annual event you may have never heard of before. It takes place every last Wednesday of April. It encourages people to wear...
The 3 Tenets Of Success, In The Words Of Deba Ghoshal, Vice President, & Head Of Marketing, Voltas Ltd. What are the 3 things brands must...
What are the key ingredients that have underpinned the brand’s rise to prominence? customer’s perception is an incredibly important part of the equation for creating a...
A couple of days ago, netizens went crazy over a new matrimony app that was launched specifically for graduates passing out of IIT, IIM, and other...
What according to A.P. Moller – Maersk are the non-negotiables that a brand must get right to succeed in today’s challenging milieu? Brands today are facing...
The couple is the first in the country to build billion-dollar startups by themselves separately. Well, the good news is the couple is looking forward to...
There has been a considerable rise in the sale of electric vehicles in the past year. As per the data given by the Federation of Automobile...