Q: How is CooperVision building trust with eye care professionals in a category where the end consumer rarely sees your brand name, and the practitioner serves as both gatekeeper and advocate for your products?
Sameer Agarwal 21st April 2025
Purpose at the core
Indeed, in the contact lens industry, decisions are rarely made at the shelf. Instead, the eye care professional (ECP) plays a central role – evaluating individual needs, making product recommendations, and guiding wearers through their vision correction journey. In this practitioner-led model, trust is essential.
For over 40 years, CooperVision has pursued a singular purpose: helping improve the way people see each day. Our products are available in over 130 countries1, and we manufacture a full array of range of prescription options2* to address the diverse needs of contact lens wearers worldwide. In India, our success is grounded in strong, long-term relationships with ECPs – built on clinical credibility, reliable service, and a collaborative approach to business growth.
Supporting ECPs beyond the product
CooperVision India supports practitioners with not only products, but with ongoing education, real-world practice tools, and hands-on training – both digital and in-person.
Our Professional Affairs and field teams work closely with ECPs and optical chains across India to provide tailored learning, practical workshops, and fitting support. This builds confidence especially for new staff and strengthens the patient experience.
While CooperVision operates with global scale and innovation, our success in India is anchored in local agility and responsiveness. Our dedicated account managers, customer support teams, and distributor network work closely with practices and retail partners across the country to ensure seamless access to products and solutions.
We invest in demand forecasting, inventory planning, and agile supply chain systems to ensure product availability and timely delivery, even in complex or fast-moving markets. This operational consistency is a critical component of trust.
Our collaboration goes beyond supply. We work on strategic marketing collaborations with the ECP’s to create joint business planning and co-branded marketing initiatives and region-specific programs tailored to local market needs. This not only supports business growth for ECPs but reinforces their leadership as the key voice in the patient relationship.
We believe that ethical business practices and transparent communication are fundamental to long-term relationships. And our approach reflects this – whether through clearly structured pricing models or data-led business reviews, we focus on building mutual growth based on shared values.
“At CooperVision India, we don’t see practitioners as customers – we see them as long-term partners. Trust is built when we align on the shared goal of improving patients’ lives, and that’s what drives us every day,” says Sameer Agarwal, General Manager – India, CooperVision. “And being recognized as one of India’s Most Trusted Brands reinforces our belief that trust is earned through consistency, transparency, and shared purposes.”
Looking ahead
India’s eye care landscape is evolving rapidly. With increasing awareness of vision health, rising expectations among consumers, and the growing role of optometry, the importance of strong professional partnerships is greater than ever.
CooperVision is committed to supporting this momentum. By combining global science with local execution, we aim to enable ECPs to deliver better outcomes and build lasting trust with their patients. As we look ahead, we remain focused on being a trusted, responsive partner to India’s eye care professionals – today and for the years to come.
About CooperVision
CooperVision, a division of CooperCompanies (Nasdaq: COO), is one of the world’s leading manufacturers of contact lenses. The company produces a full array of daily disposable, two-week and monthly soft contact lenses that feature advanced materials and optics, and premium rigid gas permeable lenses for orthokeratology and scleral designs. CooperVision has a strong heritage of addressing the toughest vision challenges such as astigmatism, presbyopia, childhood myopia, and highly irregular corneas; and offers the most complete portfolio of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.in.
About CooperCompanies
CooperCompanies (Nasdaq: COO) is a leading global medical device company focused on helping people experience life’s beautiful moments through its two business units, CooperVision and CooperSurgical. CooperVision is a trusted leader in the contact lens industry, helping to improve the way people see each day. CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most. Headquartered in San Ramon, Calif., CooperCompanies has a workforce of more than 16,000, sells products in over 130 countries, and positively impacts over fifty million lives each year. For more information, please visit www.coopercos.com.
