Uber Advertising Appoints Soham Bhagnari to Lead CPG, Pharma and Auto Verticals

The digital media veteran, formerly of Amazon, brings more than 20 years of experience to the new role.

Uber Advertising has appointed Soham Bhagnari as Head of Strategic Verticals for Consumer Packaged Goods (CPG), Pharmaceuticals and Automotive. The move strengthens its leadership across three key advertiser categories.

Based in Mumbai, Bhagnari joins after more than four years at Amazon, where he worked in business development and advertising partnerships. He has over 20 years of experience across digital marketing, media strategy, agency partnerships and business development.

Experience across leading digital platforms

At Amazon, Bhagnari was Senior Business Development Manager and contributed to the launch of ad-supported Prime Video in India. He worked with enterprise brands on joint business partnerships and helped place the streaming platform within advertisers’ video media strategies. He also drove adoption of Amazon’s Demand-Side Platform (DSP), worked with agency planners and buyers, and built commercial partnerships to grow advertising revenue.

Before Amazon, he was Senior Manager and Regional Agency Lead at Hotstar, focusing on streaming media and agency relationships. He also held leadership roles at digital agencies FoxyMoron and iProspect, building experience in digital strategy, client management and business development.

Agencies, media and education

Bhagnari’s earlier career includes stints at Clique Communications Group, Mindshare India, PHD and Wunderman, where he worked on digital campaign planning, media execution, client partnerships and brand strategy.

He has also contributed to digital marketing education. He was a faculty lecturer at the Indian Institute of Digital Education, specialising in digital marketing and generative AI, and mentored students on Emeritus India’s digital marketing and analytics programmes.

What the role covers

In his new role, Bhagnari will oversee advertising business across CPG, pharmaceuticals and automotive. These categories have varied marketing needs, from consumer engagement and brand building to more specialised audience communication.

His background across agencies, streaming platforms and digital media gives him experience in understanding advertiser needs and building partnerships across the media ecosystem. The appointment comes as digital advertising platforms expand their offerings for brands that want more effective ways to reach audiences. His experience in enterprise partnerships and digital media strategy is expected to support Uber Advertising’s work with advertisers in its three priority verticals.