Google Elevates Aparajita Saxena to Strategic Alliances Lead, Google Marketing

The 14-year marketing veteran, previously Integrated Media Manager for Media Lab APAC, moves into a partnerships-focused leadership role.

Google has elevated Aparajita Saxena to Strategic Alliances Lead, Google Marketing. She announced the move in a LinkedIn post, saying she was excited to take on the new responsibility.

Saxena was most recently Integrated Media Manager, Media Lab, APAC at Google, where she worked on integrated media and marketing initiatives across the Asia-Pacific region.

A career in integrated marketing and media

Saxena has more than 14 years of experience in integrated marketing, strategic partnerships, content development, and media planning and buying. She has worked in both media agencies and technology companies, which gives her a view of several parts of the advertising ecosystem.

Her earlier associations include Meta, Publicis Groupe and Omnicom Media Group, among others. Across these roles she has handled media planning, digital marketing and strategic collaboration, areas that keep changing as brands deal with an increasingly fragmented media landscape.

Why strategic alliances matter

In her new role, Saxena joins Google Marketing’s strategic alliances function, where partnerships help connect marketing capabilities with wider business goals.

As advertisers adopt digital platforms, data-led strategies and integrated campaigns, alliances help businesses respond to changing consumer behaviour and new marketing opportunities. Saxena’s background in integrated media and agency ecosystems gives her a base for building relationships and collaboration across the advertising and technology sectors.

With this move, she continues her journey at Google, applying her cross-industry experience to partnerships within the company’s marketing organisation.