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Adani Sportsline appoints Sanjay Adesara as new Chief Business Officer



Past- Head of Marketing, Adani Wilmar Limited

Present- Chief Business Officer, Adani Sportsline

Established in 2019, Adani Sportsline stands as the sports division within the Adani group. Sanjay Adesara has recently been appointed as the new Chief Business Officer (CBO) of Adani Sportsline. With a rich background in brand-building spanning over fifteen years at Adani Wilmar, his extensive expertise is set to bolster the expansion trajectory of the Adani Group’s sports venture. A veteran in the brand-building space with over a decade and a half of experience with Adani Wilmar, Sanjay will now add his expertise to the growth story of Adani groups sports business.

Prior to this, Sanjay has been one of the driving forces as the founding Chief Executive for Adani’s various sports activities, leading leagues including the Pro Kabaddi League among others. He has also been one of the pillars for Adani Wilmar Limited, which he joined in 2008, and since has demonstrated an ability to ensure significant progress.

Sanjay’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management. He has a proven track record in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.

Currently, Adani Sportsline are making their presence felt with strong teams in some of the most loved leagues in the country, such as the Pro Kabaddi League and the Women’s Premier League, among others. Additionally, the team is a supporter of Olympic talent with the IOA and is also working towards building an inclusive culture for sports, fitness and play with the recently launched Adani Sportline Riverfront Sports Park alongside the ongoing annual Ahmedabad Marathon.

At Adani Sportsline, Sanjay aims to establish a strong market presence while his vision, leadership skills, and deep industry knowledge will further contribute to the organisation’s continued growth and success. Known for his charismatic leadership style, he looks forward to fostering a positive work environment that encourages innovation and creativity.