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Shah Rukh Khan unlikely to not renew his endorsement deal with crisis-hit Byju’s

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Bollywood actor #ShahRukhKhan is unlikely to renew his endorsement deal with troubled edtech giant BYJU’S, currently facing a governance crisis and various challenges. The deal is set to conclude in September and may not be extended, stated the media report.

His association with Byju’s began in 2017. The popular edtech start-up had entered into an endorsement deal with the actor, agreeing to pay him an annual fee of approximately Rs 4 crore.

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