Past: Executive Vice President Marketing, CarDekho
Present: Chief Marketing Officer, CarDekho
CarDekho Group, the auto-tech solutions provider, has promoted Charu Kishnani, its EVP-Marketing, to the position of Group Chief Marketing Officer (CMO). Charu has been an integral part of CarDekho since its inception 15 years ago, starting as an intern and now overseeing the group’s global marketing strategy, expansion, and growth trajectory.
Her journey is a remarkable success story. In her new role, Charu will lead marketing efforts for the entire group, encompassing CarDekho, BikeDekho, InsuranceDekho, Rupyy, and Zigwheels. She will continue to drive revenue growth by spearheading marketing strategies, conducting market research, and fostering collaboration with cross-functional teams to propel the group into the global market.
In the past, Charu has been a key driver in successful marketing campaigns like “Badhte India Ka Bharosa,” “Bharosa Karke Dekho,” and “Sapna Re” that positioned CarDekho Group as a reliable and convenient choice for consumers in the automotive industry. Through her strategic market acumen, Charu has built campaigns that resonate deeply with the audience, instilling loyalty towards the Group’s services. These campaigns have fostered trust, reliability, and convenience, conveying the group as the preferred destination for consumers seeking reliable solutions in the automotive sector.