Past- CEO Consumer Intelligence Unit and Director Strategy, Creativeland Asia
Present- Group Service Line Leader, BHT & CRE, Ipsos
Bullish and eyeing ambitious growth plans, Ipsos the global custom market research company has roped in Shalini Sinha to spearhead the two key verticals of Brand Health Tracking (BHT) & Creative Excellence (CRE) in India, with immediate effect.
Sinha will be designated Group Service Line Leader, Brand Health Tracking (BHT) & Creative Excellence (CRE) and will report to Amit Adarkar, CEO, Ipsos India. Her remit at Ipsos India will be to drive the business in the areas of brand and communications for Ipsos’ global partnership clients and the repertoire of home-grown companies and contribute to thought leadership.
Her key focus area and priority will also be to leverage the business potential in the southern region of India. She moves from Creativeland Asia Pvt Ltd where she was CEO, Consumer Insights Division and Director, Strategy. Though based in Bengaluru, her mandate is for pan India.
With work experience spanning over two decades, Sinha has worked with market research companies, handling both qualitative and quantitative research work for clients across Consumer-Packaged Goods sector, with client work and counsel in brands and communications, extensively, primarily for FMCG, consumer durables, automotive, alco-bev, tobacco, and lifestyle products.