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Pratip Francis joins MRF Tyres as General Manager, to head brand marketing

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Past- Chief Marketing Officer (CMO), GROHE

Present- MRF Tyres, General Manager

Pratip Francis has assumed the position of General Manager for brand marketing at MRF Tyres. In this capacity, Francis will spearhead the brand management efforts encompassing ATL, BTL, digital, and PR for MRF Tyres, with his base in Chennai.

Renowned for his track record as a results-driven marketing and sales leader, Francis brings a diverse range of experiences from industries spanning durables, electricals, bathware, and hardware.

Francis has a proven track record of leading teams both in startup environments, as well as in well-established organizations and has handled roles and led teams across various functions of marketing – from end-to-end product management to brand & digital marketing, trade & retail marketing to business intelligence. He has also led sales functions at domestic (state) level, as well as internationally, across Asia Pacific and the Middle East.

In his previous role, Francis was the Chief Marketing Officer at GROHE, a brand for complete bathroom solutions and kitchen fittings. He also served as the GM – Marketing (India) and Sales Head (International) at Delta Faucet Company and Manager – Marketing at Schneider Electric. In his previous stints, he has worked as Product Manager at Kohler Co and Asst. Manager – Sales & Marketing at Haier India.