Pilgrim, one of India’s fastest growing D2C personal care brand, has announced the addition of two new members to its leadership team in order to speed up the company’s expansion plans in the offline space. Vishakh Narendran, previously associated with Good Glam Group, has been appointed as the Chief Business Officer, while Ameya Gogate has been named as the Senior Vice President of Finance and Accounts.
Pilgrim plans to extend its offline business strategy and strengthen its commitment of building an omni-channel experience for consumers through these strategic hires. By embracing the approach, Pilgrim aims to create consistency in branding, messaging, and service across all channels, which is critical for customer satisfaction and loyalty.
Vishakh Narendran, ex Senior Vice President, The Good Glamm Group, brings over 13 years of experience in building successful businesses across categories. His hands-on experience in building sales channels & category management across general trade, modern trade, marketplaces and distribution will help Pilgrim to enable their offline journey.
Ameya comes with over 11+ years of experience in Corporate Finance and is an alumni of SP Jain School of Global Management, Australia. Previously he was the Chief Financial Officer of a global graphite & high-tech products company listed on London Stock Exchange.
On the appointment of the new hires Gagandeep Makker, Co-founder, Pilgrim says, “We are delighted to welcome Vishakh and Ameya to our growing leadership team. 2023 will be a crucial year for us as we enter the world of offline retail. During this period, it is important to have partners who can positively contribute to the company’s growth. Vishakh and Ameya’s extensive expertise and leadership will be important in making our offline business approach a success.”
Pilgrim intends to achieve a target of INR 1000 crore within five years and has plans to venture into the offline market this year. The brand aims to secure 20% of its sales through offline channels by December 2023, as a strategy to leverage the large consumer base in tier 2 and 3 cities. At present, Pilgrim garners 35% of its sales from the top 10 metros and semi-metros, with the remaining 65% originating from Tier 2 and 3 cities.
