The 3 Tenets Of Success, In The Words Of Deba Ghoshal, Vice President, & Head Of Marketing, Voltas Ltd. What are the 3 things brands must...
What are the key ingredients that have underpinned the brand’s rise to prominence? customer’s perception is an incredibly important part of the equation for creating a...
What according to A.P. Moller – Maersk are the non-negotiables that a brand must get right to succeed in today’s challenging milieu? Brands today are facing...
Colgate has launched a “Smile Out Loud” campaign for their new toothpaste – Colgate Visible White O2. Through this campaign, the company launched an innovative new...
WhatsApp’s Trust quotient More than 2 billion in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is...
The Most Trusted Brands of India 2022 represents a galaxy of brand names that have been shining beacons of hope for those that look up to...
Business Icons of India 2022 puts industry leaders’ accomplishments in the spotlight The changes wrought by the pandemic might have been born out of necessity, but...
Cytiva’s Trust quotient The biopharma industry is at the forefront of providing new solutions and accelerating the development of novel therapies that have the potential to...
IDFC FIRST Bank’s USPAt the heart of IDFC FIRST Bank has a simple belief – customer centricity. The brand’s USP is its positioning and this is...
METRO’s USP METRO Cash & Carry India, a wholly-owned subsidiary of METRO AG Germany, is India’s largest organized and profitable wholesaler. As pioneers in cash & carry...