One of the important fact people need to know today is rather than investing in technology, focus on investing on understanding customers.
Personalisation can be split into two parts. One, your stay in experience and the other is how do we personalize the kind of messaging that is...
He shared insights on how it is important to gather information from various sources to create customer cohorts. This involves personalization, understanding and gaining insights from...
The best customer is one who becomes your advocate and brings in more customers. However, a happy customer is someone who continues doing business, allowing you...
Celebrate small successes, engage the employees and make them a part of it.
Past- Creative head digital, Sideways Consulting Present- Executive Creative Director, BBH India BBH India, a part of Publicis Groupe India, has announced the appointment of Swati...
Past– Group Head Marketing and Communications, Embassy Group Present- Chief Marketing Officer, WeWork India WeWork India, the leading flexible workspace provider, has announced the appointment of...
Pureplay Skin Sciences’ Chief Marketing Officer (CMO) Shivani Behl steps down from her role after two years. Behl has been leading the marketing, communications, product strategy, and development,...
Past- Head- TikTok Artist Services, ByteDance Present- Chief Executive Officer, Tips Industries Tips Industries (“TIPS”), a public-listed music-company, has announced the appointment of Hari Nair as...
Past– Chief Marketing Officer, Bel Present- Trade Marketing Director, Ferrero Italian confectionery major Ferrero has appointed Mustufa Arsiwalla as Trade Marketing Director. Arsiwalla’s first stint at...