At 94, Bob Moore, the visionary behind Bob’s Red Mill, a cherished natural foods company, has passed away. Renowned for his commitment to employee empowerment and whole grain excellence, Moore’s legacy shines on brightly.
In 2010, Moore made a groundbreaking decision, transferring ownership of the company to its employees through an innovative stock ownership plan. What began with 209 staff members blossomed into a thriving enterprise with over 700 employees, all sharing in the company’s success.
Moore’s dedication to preserving the integrity of grains, giving up conventional processing methods, defined Bob’s Red Mill’s ethos. His entrepreneurial journey, from managing gas stations and stores to goat farming, peaked in the establishment of his own grain mill in Redding, California, at the age of 49.
Under Moore’s management, Bob’s Red Mill flourished, expanding globally and achieving revenue exceeding $100 million by 2018. Despite lucrative offers to sell, Moore remained committed in his commitment to the company, prioritising his legacy and the company’s ethos over personal gain.
Retiring in 2018, Moore continued to guide the company as a board member, ensuring its adherence to core principles. His visionary leadership and unwavering commitment to employee ownership have left an indelible mark, incorporating the values of integrity, empowerment, and legacy.
