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Unilever’s Sandeep Kohli to be CEO of Aditya Birla’s Novel Jewels

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Aditya birla

Past: General Manager and Board Member, Unilever Indonesia

Present: Chief Executive Officer, Novel Jewels

Aditya Birla Group (ABG) has taken significant steps in upping its focus on the newly launched business, Novel Jewels. One of the latest developments in this is the appointment of global business leader, Sandeep Kohli, as the CEO of Novel Jewels, as per industry sources.

Sources indicate that Kohli will assume the new role in April 2024. His experience has seen him handle different mandates at Unilever (UL), the latest being the General Manager and Beauty & Wellbeing Director at Unilever Indonesia. He has also served on the UL board in markets such as India, Indonesia and North Africa, Middle East, Turkey, and Russia region.

Industry sources highlight that Virat Kohli’s appointment is a significant move in line with ABG’s ambitious plans. This transition also marks a noteworthy shift for Kohli, departing from the FMCG sector, which has been the cornerstone of his career, to venture into India’s flourishing gems and jewellery sector. Kohli’s broad expertise in cross-market strategies and business management will be crucial as he takes on a leadership role in this evolving sector.

In the global FMCG industry, Kohli has been instrumental in numerous success stories at Unilever. His skill set, rooted in strategy development, innovation, P&L management, digital marketing, organizational design, and people development, has been honed since he joined the company in 1993 as a sales and marketing management trainee at HUL. Over the years, he has taken on roles in London and various regions across Asia.