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Croma appoints Srikanth V K as Chief Digital Officer

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Past: Manager, TCS

Present: Chief Digital Officer, Croma

Srikanth V K has assumed the role of Chief Digital Officer (CDO) at Infiniti Retail, a prominent retailer in the Consumer Durables and Electronics (CDE) sector in India, operating under the renowned brand name ‘Croma.’

Srikanth V K’s transition to Croma follows his tenure at Tata Consultancy Services (TCS), where he served as a Manager. He initially joined Tata Consultancy Services as a Delivery Lead in January 2006. He comes with extensive experience in retail transformation and will help build a digital-led Croma for the future.

Croma stands as India’s foremost and most trusted large-format specialist retail establishment. Established in 2006, Croma serves a diverse array of digital gadgets and home electronics requirements.