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Brand Speak

In conversation with Vivette D’cruz, Partner, Deloitte India



We all understand the importance of customer experience, and many are embarking on that journey. However, there are two or three key factors that need to be aligned to ensure the success of this journey. Firstly, alignment with your business goals is crucial. Secondly, it’s essential to avoid overcomplicating it. If companies get these aspects right, they will experience quicker returns and achieve long-term sustainability on this journey.

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