Past- Viewership Maximization Lead, SonyLIV
Present- Head of Business Development, Ormax Media
Ormax Media has appointed Sanket Kulkarni as the Head of Business Development. In this pivotal role, Kulkarni will oversee business development and account servicing endeavors targeted towards the Indian film industry. Collaborating closely with prominent film studios, production houses, and marketing agencies, he will be instrumental in crafting strategies encompassing content, marketing, and business growth.
Kulkarni joins Ormax Media’s experienced leadership team, which is headed by founder-CEO Shailesh Kapoor. Keerat Grewal heads Business Development for Streaming, TV, & Bran domains, Amit Bhatia heads Audience Tracking, Mitesh Thakkar heads Content & Campaign Testing, and Khushroo Dumasia heads Operations & Technology.
Kulkarni started his career at Ormax Media in 2014 as part of the Film Insights team. After spending four years in the organisation, he moved on to ZEE5, followed by Sony LIV, where he specialized in content strategy and viewership maximization, respectively. Kulkarni has a strong understanding of the Indian entertainment industry landscape and will lead Ormax Media’s efforts to collaborate with the Indian film industry in the current challenging phase the industry is facing.
