Shemaroo Entertainment Ltd., one of the leading players in the Indian media and entertainment industry, has announced the appointment of Saurabh Srivastava as the Chief Operating Officer – Digital Business. This strategic move underscores the company’s commitment to maintaining a competitive edge in the dynamic digital landscape. Saurabh will be responsible for driving digital growth, revenue strategy, and operational excellence, ensuring continued success in the evolving digital ecosystem.
With a distinguished career spanning 17+ years across diverse industries, Saurabh has held key positions at Disney Star India, Marico, and Coca-Cola India, and was also the co-founder of Studio Samsara. In his previous role at Disney Star India, he demonstrated exceptional leadership as the Head of Product & Revenue Strategy for the Hindi Entertainment Network, driving ad-sales revenue on linear successfully.
At Marico, Srivastava demonstrated his strategic acumen by spearheading the complete P&L responsibility of the South-East Asia business and effectively establishing operations in the region. He co-founded Studio Samsara in Malaysia, where he established an omnichannel model and developed a robust digital marketing strategy, exemplifying his expertise beyond his corporate roles.
