Samsung Electronics surpasses Apple through a slender 1% lead to secure the top spot in smartphone shipment volumes during the first quarter of 2023, despite the ongoing contraction of the smartphone market, according to a new report.
Samsung recorded the highest shipment figure of 60.6 million units, followed by Apple with 58 million and OPPO with 30.5 million in the quarter ending March, according to research firm Counterpoint. However, every OEM experienced a year-on-year decline. Samsung’s shipments declined 19% compared to Q1 2022, while Apple’s and Xiaomi’s dropped 2% and 22%, respectively.
Regardless, Apple had the highest operating profit share by far, with a gap of 72% between it and Samsung. Similarly, Apple generated half of the total revenue of all smartphone brands combined. The company reached a 50% revenue share in Q1 2022, while Samsung had a 19% revenue share in the same quarter.
