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Sreekanth Chetlur, Chief Ecommerce Officer, Shoppers Stop

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He highlighted the significance of digitization across industries. He emphasized the growing importance of generative AI (GenAI) in enhancing business operations, differentiating it from traditional AI by its more human-like interaction. GenAI is increasingly used for tasks like copywriting and marketing communications, aiding faster go-to-market strategies, cost reduction, and agility.

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