Reena Evans, Senior Director of Operations, Acko, shared her insights on the future of customer experience over the next five years. She envisions a fusion of technology and human interaction as the cornerstone for companies. In particular, Evans highlights two key elements: Personalization and Predictive Solutions. These aspects, she believes, will play pivotal roles in shaping the customer experience landscape, ensuring tailored, contextually relevant interactions, and proactive problem-solving based on predictive models.