Beyond the AI headlines lies a profound technological metamorphosis reshaping our world. Like electricity before it, today’s innovations are becoming...
Logos are a distinctive emblem of each brand, with some gaining greater renown than others. Developing a successful logo is no easy task, and every major...
From ‘rags to riches’ is a phrase we often hear, but the story of Mulky Raghunandan Srinivas Kamath, born in a Karnataka village to a fruit...
Gillette’s close shave Although Gillette is a well-known brand, the debut of the Vector razor in India was one of the most disastrous marketing operations in...
When was the last time you went to a theatre to see a movie? Conversely, when was the last time you viewed a Netflix movie or...
While the majority of the EV action takes place on ground, the human desire to fly high remains undiminished. In industrialised economies, small electric planes are...
Sega It’s fascinating how a firm can begin in one place and then expand to another, where it can thrive and become the industry’s king for...
The World Health Organization (WHO) has announced its newest findings after labelling the coronavirus strain B.1.1.529, also known as ‘Omicron,’ as a variant of concern due...
In the last few years, more than 800 new-age firms from India have ditched middlemen and gone Direct-to-Consumer (D2C) since it allows marketers to skip intermediaries...
