The recent operational disruptions faced by IndiGo have transcended mere travel inconveniences and impacted significant life events. Medha Kshirsagar and...

As geopolitical tensions rise, experts are turning their attention to an often-overlooked casualty of war—real estate. While the visible destruction...
The Indian Origin CEO Parag Agrawal would receive around 42 million dollars if he were terminated within 12 months of the change in control. Last year,...
IKEA is well known for its interior products. But there are some fun facts about this brand which we are sure you didn’t know before. 1....
What are the 3 things brands must get right to be top-of-mind for consumers today? Top-of-mind awareness is top priority for all consumer brands. Staying top-of-mind...
Denim Day is an annual event you may have never heard of before. It takes place every last Wednesday of April. It encourages people to wear...
The 3 Tenets Of Success, In The Words Of Deba Ghoshal, Vice President, & Head Of Marketing, Voltas Ltd. What are the 3 things brands must...
What are the key ingredients that have underpinned the brand’s rise to prominence? customer’s perception is an incredibly important part of the equation for creating a...
A couple of days ago, netizens went crazy over a new matrimony app that was launched specifically for graduates passing out of IIT, IIM, and other...
What according to A.P. Moller – Maersk are the non-negotiables that a brand must get right to succeed in today’s challenging milieu? Brands today are facing...