The fast-moving consumer goods (FMCG) industry in India is expanding. There have been various advancements in this market over the years, ranging from a greater focus...
Logos are a distinctive emblem of each brand, with some gaining greater renown than others. Developing a successful logo is no easy task, and every major...
From ‘rags to riches’ is a phrase we often hear, but the story of Mulky Raghunandan Srinivas Kamath, born in a Karnataka village to a fruit...
Gillette’s close shave Although Gillette is a well-known brand, the debut of the Vector razor in India was one of the most disastrous marketing operations in...
When was the last time you went to a theatre to see a movie? Conversely, when was the last time you viewed a Netflix movie or...
Sega It’s fascinating how a firm can begin in one place and then expand to another, where it can thrive and become the industry’s king for...
In the last few years, more than 800 new-age firms from India have ditched middlemen and gone Direct-to-Consumer (D2C) since it allows marketers to skip intermediaries...
#1. Bringing your emotions to work is all the rage now. Mental health is top of mind for so many workers, and that awareness has only...
The Paytm IPO has sparked a flurry of analysis, hot views, and insights on social media this week. And once the financial behemoth went public, most...
Entrepreneurs have for long had an obsession with innovation, chasing that breakthrough idea that earns billions and changes the course of human history. Fresh ideas are...