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Brand Speak

Alok Lall, Executive Director and National Head of Advertising, McCann Worldgroup India

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He shared valuable insights at the 3rd edition of Brand of the year. He emphasized the importance of brands adopting diversity and inclusion practices alongside sustainability initiatives. By incorporating diverse perspectives, brands can create solutions that resonate with a broader audience. He also noted that Gen Z values authenticity and sustainability, so brands that genuinely commit to these initiatives will build stronger consumer connections.

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