Bata India Names Jasleen Kaur G Head of Marketing

She moves up from Head of Category Marketing and PR, bringing experience across footwear, fashion, luxury retail and consumer electronics.

Bata India has appointed Jasleen Kaur G as Head of Marketing, according to Exchange4Media. Kaur announced the appointment in a LinkedIn post.

She was previously Head, Category Marketing and PR at Bata India, a role she took up in 2024, working on the company’s brand and category marketing across its portfolio.

Fashion, retail and consumer brands

Before Bata, Kaur was Assistant Vice President, Marketing at Reliance Brands Limited, handling brands including Hugo Boss, Mothercare and Hamleys.

She earlier spent more than seven years at Benetton Group, with marketing, public relations and sustainability responsibilities across India and other South Asian markets, including brand communication and marketing across multiple categories. Before that she worked in digital marketing and public relations at Canon India, and she began her career at India Infrastructure Publishing Private Limited.

Her path through consumer electronics, fashion, luxury retail and footwear gives her cross-category marketing and brand-building experience for the larger role.

Why it matters

The appointment comes as Bata India continues to evolve its brand positioning and its engagement with consumers across different segments. The source gives no detail on her priorities for the role.