Bajaj Auto Names Neeraj Sharma Head of Customer Experience

The Chetak EV leader for South India, who joined as an intern in 2006, moves into a company-wide customer experience role.

Bajaj Auto has elevated Neeraj Sharma to Head, Customer Experience. The move recognises his long association with the company and his experience across sales, marketing, electric mobility and customer experience transformation.

Sharma was previously Circle Head, EV, leading Bajaj Auto’s Chetak electric vehicle business across South India. In the new role, he takes on wider responsibility for the company’s customer experience function.

A career built at Bajaj Auto

Sharma joined Bajaj Auto in 2006 as a Management Intern and has held several roles across the organisation in a career of more than 19 years. His expertise includes customer experience transformation, customer analysis and business development across the automotive and electric mobility segments.

Why customer experience matters

Customer experience has become a bigger factor in automotive loyalty, as product innovation, after-sales service, customer engagement and ownership experience all shape how buyers feel about a brand. Moving Sharma from the Chetak EV business to this function brings the company’s electric mobility and customer engagement experience into a broader leadership role.

Source: Exchange4Media.