Greenply Samet Names Saurav Bhattacharjee Chief Marketing Officer

The former Orient Electric consumer lighting leader brings 15 years of product and brand experience to the premium furniture fittings business.

Greenply Samet has appointed Saurav Bhattacharjee as Chief Marketing Officer. Bhattacharjee announced the role in a LinkedIn post.

He has 15 years of experience across product management, brand building, category growth and marketing strategy.

From Orient Electric

Bhattacharjee comes from Orient Electric, where he was Deputy General Manager, Consumer Lighting, from October 2025 to November 2026, working on the consumer lighting business and its category management.

Before that, he spent nearly seven years at Wipro Lighting as Product Category Lead for Indoor and Channel Marketing. His earlier roles include marketing and product management at Tega Industries, Häfele India, HELLA India Lighting and Hindware. He started his career at Hindware in 2010 as a Junior Product Manager, which gave him a foundation in product strategy, marketing and category development.

What he will focus on

At Greenply Samet, Bhattacharjee will work on brand positioning, expanding market reach and product-led differentiation. His priorities also include building a stronger dealer and architect ecosystem and a customer-centric, innovation-led and data-driven approach to marketing.

Why it matters

The appointment comes as Greenply Samet looks to strengthen its presence in the premium furniture fittings market, where marketing, product differentiation and channel partnerships are central to growth.