Mondelēz India Names Vednarayan Sirdeshpande Head of CX, E-Commerce Marketing and Consumer Data

The former Director takes on customer experience alongside the two areas he already leads, bringing three connected digital functions under one mandate.

Mondelēz International has elevated Vednarayan Sirdeshpande to Head of Customer Experience (CX), E-Commerce Marketing and Consumer Data for its India business.

Sirdeshpande announced the role on LinkedIn, pointing to the growing importance of combining precision media, e-commerce channels and first-party consumer data to drive brand growth. He was previously Director, E-Commerce Marketing and Consumer Data, a role he has held at Mondelēz since 2023.

What changes

His expanded mandate adds customer experience to a portfolio that already covered e-commerce marketing and consumer data. The change reflects how digital commerce, consumer insights and brand engagement are converging. As consumer journeys move across digital platforms, brands are working harder to link marketing spend with buying behaviour and personalised engagement. The integrated role is meant to strengthen consumer connections and support growth across Mondelēz’s brands.

A career in marketing, digital and e-commerce

Sirdeshpande has worked across media, technology, education, e-commerce and consumer goods. Before Mondelēz, he held leadership roles at Paytm First Games, WhiteHat Jr and Discovery Inc., and has also worked with Amazon and OgilvyOne. His experience covers digital strategy, brand marketing, consumer acquisition and integrated communications, including consumer-facing campaigns, media partnerships and digital platforms.