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Hero Electric aims to boost sales up to 1000 touchpoints by FY 2022 to meet rising EV demand




By the end of FY 2022, Hero Electric, India’s largest EV two-wheeler firm, hopes to have 1000 sales touchpoints. The firm will launch 300 new sales touchpoints across the country in response to the growing demand for electric two-wheelers. Consumer-friendly regulations from the federal and state governments, improved infrastructure, and increased knowledge are driving the trend. Based on a category growth prediction of 20% in the next five years, electric two-wheeler manufacturers have been aggressively growing to fulfil consumer demand.

Furthermore, Hero Electric has announced production capacity expansion to double its sales from last year for the current fiscal year. A positive Q2 has set the tone with its 700+ sales and service network witnessing record footfalls across 500+ cities in India. The rising demand has piqued interest from entrepreneurs and seasoned dealers from the auto industry to enquire and set up their Hero Electric dealerships in some of the remotest towns of the country.

Sohinder Gill, CEO of Hero Electric, offered his thoughts, saying, “We strongly think that a sturdy and well-equipped network is the key to a delighted consumer because everything cannot be described on a virtual platform. Our well-trained sales and service representatives are available to answer any questions a customer may have about how to operate, use, and maintain our Electric Scooters. Face-to-face connection is also critical in establishing trust and confidence in the HERO brand, as well as the comfort, simplicity, and low operating costs of our bikes. “We welcome anyone who wants to be a part of the green revolution.”

The electric two-wheeler manufacturer reports a massive spike in inquiries from entrepreneurs and traditional ICE dealers to set up company-specific large showrooms near highways for wider visibility and footfall. Hero Electric offers Atria and Flash under comfort speed and Optima HX and NYX HX in city speed segments that continue to be the most affordable EVs in the 2W space catering to varied rider requirements.

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