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Taj named strongest hotel brand by Brand Finance for 2024



Marksmen Daily (7)

The Indian Hotels Company (IHCL) has proudly announced that its flagship brand, Taj, has once again been recognized as the “World’s Strongest Hotel Brand” by Brand Finance, the world’s leading brand valuation consultancy. According to Brand Finance’s “Hotel 50 2024” report, Taj has not only maintained its esteemed title but also demonstrated remarkable growth in brand value and strength. Taj has surpassed Leela, and Oberoi, but Hilton continues to reign supreme. 

Taj’s brand value has surged by 45%, reaching an impressive $545 million. This substantial increase underscores the brand’s escalating influence and market presence globally. Additionally, Taj has emerged as the second-fastest growing hotel brand in the world, further solidifying its position at the forefront of the hospitality industry.  

The brand’s success is highlighted by its achievement of an AAA+ rating, attributed to an improved Brand Strength Index (BSI) score of 92.9 out of 100. This score is the highest awarded by Brand Finance, reflecting Taj’s excellence across multiple brand strength metrics including familiarity, consideration, recommendation, and reputation.  

Puneet Chhatwal, Managing Director and Chief Executive Officer of IHCL, expressed his pride in Taj’s continued recognition. “We are delighted that Taj, our iconic brand, has been honored as the World’s Strongest Hotel Brand again. Receiving this recognition for the fourth year, and third time as number one, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks, and showcasing Indian hospitality to the world”, Chhatwal stated. 

The “Hotel 50 2024” annual report by Brand Finance identifies the most valuable and strongest hotel brands globally, and Taj’s performance has been nothing short of exemplary. The report noted that Taj’s BSI score increased by more than three points, a significant leap that underscores the brand’s enhanced market perception and customer loyalty. 

Taj has a bevy of stunning hotels, but a few that catch our eye are as below: 

Taj Exotica resort and spa, Maldives 

Situated on the beautiful Emboodhu Finolhu island, Taj Exotica Resort & Spa, Maldives, it overlooks one of the largest lagoons in the Maldives. 

Taj Falaknuma Palace, Hyderabad 

Located just 3 miles away from the stunning Charminar monument and Chaumallah Palace, Taj Falaknuma Palace is a luxurious 5-star property showcasing a fusion of colonial and Indian architectural styles. It offers a heritage walk exhibiting exquisitely crafted artifacts from around the globe and boasts a top-notch spa facility. 

The Taj Mahal Palace, Mumbai 

Being the premier harbor landmark in India, The Taj Mahal Palace, Mumbai boasts a majestic vista overlooking the Gateway of India and the Arabian Sea. 

Taj Lake Palace, Udaipur 

At the Taj Lake Palace Udaipur, the ambiance blends royalty with a fairy tale, appearing as if it’s floating on the waters of Lake Pichola. 

Taj 51 Buckingham Gate, London  

Formerly inhabited by Lords and Ladies of the Royal Court, Taj 51 Buckingham Gate now offers guests exceptionally spacious and luxurious accommodations along with unparalleled personal service in London, including the renowned Golden Keys Concierge Service by Taj.