Businesses have been pushed to commit to a digital transformation in the last 18 months due to lockdowns and restricted activity. “Most firms’ approach to digital transformation has frequently been pragmatic and well thought out,” says Biswajit Das, Director, KPMG. Das was presenting at Tata Communications-sponsored The Economic Times Live Webinar Series on Building a dynamic and sustainable digital enterprise: Sustaining the speed of digital change.
Tata Communications is one of India’s largest telecom providers and has been at the forefront of digital transformation, but many of its efforts have been half-baked and are out of step with business and stakeholder needs. Being digitally savvy, according to Arijit Bonnerjee, SVP & Head -India Region, Tata Communications, is all about being able to create a linked ecosystem both internally and externally.
He believes that such an ecosystem provides consistent experiences throughout the company value chain, as well as helping to create trust among internal and external stakeholders.
During the epidemic, SIA Airlines was able to effectively pivot its operations. They effectively managed demand and supply by utilizing cloud architecture features. Vistara was also able to meet the sanitation and safety criteria. Customers experienced a flawless onboarding and flight experience because of the digital nature of their operations.
In the same way that technology is continuously developing, so are digital projects. Organizations must now maintain a bird’ eye view of evolving technology and need gaps. Godrej Consumer Products is continuing to improve and tweak the technical solutions it has implemented. There will always be a better way to do business, and the changes we are witnessing today are only the tip of the iceberg.
Maintaining the current pace of digital transformation efforts can be difficult for businesses today. These aspects of digital transformation take place more organically and naturally after operations and structures are streamlined. Customers and teams would be compelled to give a substantial amount of authority to organizations. Without a doubt, enterprises will see a significant shift in their approach to business and work.
The mandate for digital transformation has ushered in new business and commerce frontiers. Businesses must now approach technical and digital adoption from a holistic and 360-degree perspective. It’s all about creating a seamless and balanced digital environment at the end of the day.