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4 books for start-up leaders in 2021



In a sense, 2020 is when the globe pressed the reset button, and the more business-savvy opportunists have shifted their focus to entrepreneurship. Many organisations have demonstrated adaptability and smart thinking to stay afloat despite the advent of lockdowns: adversity, they say, is a great teacher. If you’re an entrepreneur or want to be one, here are some books that we recommend based on insights.

Surviving a Startup

In a new book, Steve Hoffman, the CEO of Founders Space, reveals his entrepreneurial storey. This is a one-of-a-kind book that explains what it takes to succeed as an entrepreneur. Hoffman goes into great depth on creating a venture-backed firm and the challenges he experienced. The book also includes advice on how to raise funds and establish a firm.

Why Startups Fail

The author, Tom Eisenmann, outlines the six unique tendencies that contribute to a startup’s demise. It’s based on many ventures that didn’t live up to their hype or promise. The book serves as a sobering reminder of the blunders that entrepreneurs should avoid, even if they have had some initial success.

Hope Factory

The book by Tarun Agarwal is a handbook for those who desire to create their own company. It clarifies some of the more complicated challenges that entrepreneurs confront when they first start. The story of how numerous entrepreneurs overcame failures, setbacks, and seemingly insurmountable barriers is told in this book.


Dave Parker, a five-time tech founder and author, has been there and done that. He provides a clear route from inspiration to launch and income in a short period in his book. Parker is unafraid to share his expertise regarding his many failures and accomplishments. This book answers many questions concerning the startup path and dispels the mystique surrounding entrepreneurial success and failure.

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