Mahindra & Mahindra appoints Shuchi Suri as Chief Sales and Marketing Officer – Automotive

Mahindra & Mahindra has appointed Shuchi Suri as Chief Sales and Marketing Officer for its automotive business, marking a key leadership transition as the automaker continues to strengthen its customer engagement and brand strategy.

Suri, who currently serves as Executive Vice-President – Mahindra Experiences, will assume the new position with effect from April 1, 2027. In her new role, she will report to R. Velusamy, President of Mahindra’s Automotive Business.

The appointment was communicated through a regulatory filing by the company. Suri joined the Mahindra Group in May 2026, following a 22-year career at Unilever, where she held leadership positions across India, the Asia-Pacific region and global markets.

Most recently, she served as Global Vice-President for Homecare at Unilever. Her experience spans business leadership, brand strategy, consumer segmentation, portfolio transformation, premium innovation and digital-first marketing partnerships.

During her career at Unilever, Suri took on responsibilities across sales, customer management and marketing, building experience across diverse consumer markets. Her international assignments included leadership roles in India, Singapore, China and the United Kingdom.

Academically, she is a triple gold medallist from the School of Planning and Architecture, Delhi, and holds an MBA from the Indian Institute of Management, Lucknow.

Her appointment brings extensive consumer-focused marketing experience to Mahindra’s automotive business, where brand positioning, customer experience and sales strategy remain important elements of competition. She will formally take over the role in April 2027.

The appointment and effective date are confirmed in Mahindra’s regulatory disclosure.

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Suri’s career background and previous Unilever role are also detailed in the company coverage.

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