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In focus Magazine Dec 2024 advertise

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Meta’s Instagram tests exclusive feed for paid verified users

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Meta-owned Instagram is exploring a new feature that could reshape the platform’s user experience. This development was revealed by Adam Mosseri, the head of Instagram. The option to enable this feed filter will be accessible under the “Following” and “Favorites” sections when clicking on the Instagram logo within the app.

It appears that Instagram considers this updated feed as a way to boost the appeal of Meta Verified subscriptions and encourage more users to sign up. This is because it offers greater visibility as a bonus.

Meta Verified, available for $11.99 per month on the web and $14.99 per month on mobile, provides subscribers with a blue checkmark, enhanced customer support, increased prominence in searches and comments, exclusive stickers, and additional benefits.

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