Badrinath Setlur, CEO – India Business, Pando.ai

India is on the brink of a supply chain transformation, one that could define its economic trajectory for the next decade.

For the better part of a century, India has scaled its economy on the back of resilient supply chains — silent workhorses that moved goods across fragmented geographies, varied tax structures, and unpredictable infrastructure. These were systems built to endure, not necessarily to evolve.

But that context has changed.

Today, with rising consumer expectations, margin pressure, and an increasingly volatile global backdrop, logistics is no longer an operational function. It now sits at the heart of strategic planning, from cost to customer experience.

India has long been one of Pando’s most dynamic and high-growth markets; it’s where our journey began. Home to some of our most ambitious customers and complex supply chain networks, it’s where many of our platform’s capabilities — built to digitize freight procure-to-pay— have been shaped and stress-tested. We’ve grown by staying in rhythm with the Indian market, solving on the ground and scaling alongside our customers.

Modern Demands Need Modern Movement.

Few markets are as complex, or as rich in potential, as India. For supply chain leaders, the demands have never been more layered or immediate.

Customers, across both B2B and B2C segments, now expect delivery experiences that are instant and error-free. Any disruption in the supply chain doesn’t just delay a shipment; it impacts brand equity and reverberates across the business.

At the same time, leadership teams are being asked to do more with less. CEOs are now turning to CSCOs not just to cut costs, but to drive growth that is consistent, profitable, competitive, and sustainable — all at once.

All of this is unfolding against a backdrop of constant disruption, from geopolitical shifts and climate events to new tariff regimes and demand unpredictability. Agility, once a supply chain differentiator, is now a baseline expectation to succeed in this environment. Yet many organizations continue to tackle today’s volume and variability using outdated playbooks: manual processes, fragmented tools, and people-heavy operations that struggle to keep pace.

This Is Why Pando Exists

Pando’s vision is being realized through the next generation of Transportation Management Systems — an AI-first, logistics-first, customer-first platform, purpose-built for modern supply chains.

AI-First: We’re embedding intelligence into the DNA of logistics, leveraging AI that can learn, adapt, and act in real-time: automating decisions, flagging anomalies, and reducing human fatigue across high-volume operations.

Logistics-First: Our technology is purpose-built, not retrofitted. It’s designed around the operational realities of India — where multimodal challenges, regulatory complexity, and infrastructural imbalance call for a platform that’s modular and deeply configurable.

Customer-First: We measure success not by feature velocity, but by the velocity of value for our customers. Whether it’s reducing freight costs, accelerating OTIF performance, or advancing sustainability goals, our platform is engineered to accelerate speed-to-value.

How Pando Is Moving the Needle

Across sectors like automotive, chemicals, consumer goods, and pharmaceuticals, Pando has partnered with logistics leaders to reframe freight from a siloed, execution-heavy function to an intelligent layer that informs strategic decision-making.

The focus has been on harmonizing fragmented ecosystems, often spanning multiple ERPs, TMSs, and carrier networks, into unified platforms that enable visibility, automation, and control.

For India’s leading enterprises, Pando is not just modernizing freight operations — it is enabling better capital decisions, stronger service commitments, and measurable progress toward sustainability.

And it’s happening at scale. Pando powers over 25 million shipments a day across 7 transport modes, connected through a 40,000+ carrier network.

The Road Ahead

India has the momentum to lead the next era of supply chain transformation. Realizing that potential will come down to the adaptability of leaders, supported by the intelligence of platforms and the speed at which enterprises are willing to reinvent.

Pando is proud to be building and collaborating with leaders who are making it happen. As a Visionary in the 2025 Gartner® Magic Quadrant™ for TMS, we’re working at the intersection of complexity and scale, powering high-stakes freight operations with precision at every turn.

Change favours those who build before the shift becomes obvious.