Beyond a mere nice-to-have, Team Marksmen Network’s CX Transformation Conclave will highlight why breakthrough CX is a critical growth pillar for businesses everywhere
The digital landscape is rapidly transforming, and visionary leaders recognize technology’s pivotal role in reshaping customer experience (CX). Transcending mere novelty, groundbreaking innovations like generative AI (GenAI) possess the power to unlock unprecedented business value and redefine the competitive arena.
GenAI has already captured the collective consciousness, its profound ripples felt across consumer products, retail, e-commerce, and marketing. For consumers, it heralds seamless, personalised shopping and service encounters, tailored advertising, and even bespoke products – soon to be the expected norm.
For businesses, this shift catalyses seismic disruption in an already altered competitive theater – reshaped by myriad consumer touchpoints, on-demand services, and previous AI-driven automation waves. In this new reality, nailing the customer experience is paramount.
Yet, the generative AI realm is double-edged. Just as personalised, engaging experiences captivate customers, subpar ones can alienate them swiftly. Once eroded, regaining customer trust becomes an arduous undertaking.
Thus, organizations must strategically approach technology implementation, prioritising responsible deployment and ethical conduct. Striking the precise balance between innovation and accountability enables businesses to harness technology’s transformative potential – delivering exceptional customer experiences, fostering enduring loyalty, and securing sustainable competitive advantages.
India’s leaders and organisations are clearly cognisant of this wave of change, with India ranking third globally and leading the way in the Asia-Pacific region when it comes to CX maturity according to the Zendesk’s CX Accelerator report. And even though 79% of Indian firms today agree that CX is a means to drive revenue, only 17% of businesses are able to provide “exceptional” customer service. This leaves a lot of headroom for growth and direction by industry experts on how to create new growth pathways.
The Bengaluru edition of Team Marksmen Network’s CX Transformation Conclave, to be held on 5th April 2024, brings to the fore the solutions for the challenges faced in creating wholly customer-centric solutions, and uncovering the opportunities inherently present therein. By bringing together industry doyens and seasoned experts to deliberate on all things CX, it will highlight how companies can start building the capabilities, talent, and organisational structure needed to be future-ready. These industry leaders will reflect on innumerable topics shaping the space, such as:
- The impact of CX AI
- Creating a culture of customer centricity
- Gen AI’s impact on CX
- Omnichannel strategies for customer engagement
- Leveraging consumer insights to make informed marketing decisions
- Hypersonalisation as a competitive advantage
…and much more.
This industry-centric platform has been brought to life by its industry partners, namely:
- Presenting Partner, NICE
- CX Transformation Partner, Salesforce
- And our Knowledge Partner, PwC India
Offering his thoughts ahead of the event, Rajesh Khubchandani, Co-Founder and CEO, Team Marksmen Network, said, “In today’s hyper-connected world, customer experience is the ultimate battleground. Delivering exceptional CX is no longer a nice-to-have, but a strategic imperative that can make or break businesses. Technology plays a pivotal role in shaping future-ready CX by enabling personalized, omnichannel interactions, leveraging data-driven insights, and automating processes for efficiency and consistency. Companies that harness the power of emerging technologies like AI, machine learning, and predictive analytics will gain a competitive edge in delighting customers and fostering long-lasting loyalty, and the CX Transformation Conclave will highlight the many ways that this vision can be brought to life.“
To know more about this unique initiative, write to us at contact@teammarksmen.com.
About Team Marksmen
Through an array of bespoke industry-centric knowledge platforms, using a variety of formats, such as Roundtables, Summits & Conferences, Workshops, and Recognition Ceremonies, Team Marksmen helps senior industry decision makers navigate through issues of critical importance and informs their world-view for better decision-making.
Team Marksmen has successfully executed more than 20 events with 300+ domestic and international B2B and B2C brands, helping businesses across industries create opportunities to engage audiences through on-ground and virtual experiences.
The organisation empowers industry leaders by providing them with insights, ideas, and opportunities that fits their unique industry and context. Through content shared via its flagship website, Marksmen Daily, and print magazine ‘in Focus’ focused on business, leadership, and lifestyle, they help advance the practice of management. Meanwhile, through strategic initiatives like Marksmen Media, it helps organisations achieve objective through a plethora of bespoke digital and content strategies.
