Mother Dairy, India’s leading milk and milk products major, has entered into a strategic brand integration in the loved web series The Ba***ds of Bollywood, directed by Aryan Khan and produced by Red Chillies Entertainment. The series premiered worldwide on Netflix on 18 September 2025.
This collaboration marks a significant milestone in Mother Dairy’s dynamic marketing approach, leveraging the power of digital entertainment to strengthen its consumer engagement – particularly among younger and aspirational consumers.
Whisper World, Red Chillies Entertainment’s exclusive In-Content Advertising (ICA) partner for The Ba***ds of Bollywood, offers creative solutions to organically embed branding in the post- production phase of content. With the support of Wavemaker, this collaboration allows the brand to be seamlessly and organically integrated in the series, thereby amplifying brand visibility and resonance among a broad and discerning audience.
Mr. Manish Bandlish, Managing Director, Mother Dairy, said, “Our association with Red Chillies Entertainment for this series exemplifies our versatility in aligning with premium content that truly resonates with contemporary audiences; it further amplifies the brand’s connection with modern-day consumers. This integration seamlessly captures authentic consumption moments reflecting the everyday trust and confidence that consumers place in Mother Dairy products.”
Mr. Venky Mysore, CEO of Red Chillies Entertainment, said, “We are delighted to be partnering with Mother Dairy. We take pride in creating and producing quality content such as The Ba***ds of Bollywood, and our platform provides unique opportunities for brands to be organically integrated.”
Over the last few years, Mother Dairy has proactively embraced modern channels, including digital first campaigns, experiential activations, and new-age mediums. This latest brand integration with a prestigious production house and a leading entertainment platform further strengthens the brand’s connection with contemporary audiences. As the brand continues to innovate and expand its reach, Mother Dairy is poised to maintain its position as a trusted and relevant choice for India’s next generation consumers.
About Mother Dairy Fruit & Vegetable Pvt. Ltd.
Mother Dairy was commissioned in 1974. It is now a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of ‘Operation Flood’, world’s biggest dairy development program launched to make India a milk sufficient nation. Today, Mother Dairy is a leading dairy player which manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer, ghee, etc. under the ‘Mother Dairy’ brand. The Company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits & vegetables, frozen vegetables & snacks, unpolished pulses, pulps & concentrates, etc. under the ‘Safal’ brand. Through its brands, the company has a national footprint across all major cities in India. Mother Dairy, for the past 5 decades, has harnessed the power of farmer-based institutions to deliver a range of delicious products to every household.
