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Balancing Global Excellence with Local Relevance: Hettich’s Magical Journey in India

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Balancing Global Excellence with Local Relevance: Hettich’s Magical Journey in India

Megatrends are powerful global forces that influence the way we live, work and make decisions—both big and small. From lifestyle choices to consumer behaviour, these trends shape industries across the board. The world of furniture design is no exception. At Hettich, these megatrends serve as a compass, guiding our approach to product innovation and ensuring our magical interior solutions resonate with evolving global and local needs alike.

Some of the most significant megatrends relevant to our industry we are witnessing today are individualisation, urbanisation and sustainability. These trends are changing how we live and work and influencing consumer behaviour and market demand.

Individualisation emphasises the unique needs and preferences of each person. In a world where everyone seeks to express their individuality, customisation becomes paramount. On the other hand, urbanisation is driving people to live in more densely populated areas, which creates a demand for smart, efficient use of space. Additionally, the growing awareness of sustainability compels us to design products that are not only innovative and functional but also environmentally friendly.

These megatrends are reshaping the way we approach product design and development. We have embraced these megatrends by leveraging technology to create products that cater to individual preferences and the need for effective space utilisation, by keeping the environment in mind. Our goal is to be an exclusive brand that truly has something for everyone. We understand that in today’s market, customers are looking for tailored solutions that can adapt to their specific needs.

Our AvanTech YOU drawer system was conceived due to individualisation, a product that brings infinite design possibilities to create a product that truly gels with the consumer’s taste and preference. Whether it’s choosing the perfect colour, design, or functionality, our customers have the flexibility to personalise their drawer system for their residential & commercial spaces. This level of customization ensures that each product is not only a purchase but offers magical interior experiences.

We also came up with Grant 400 Neo READY – a revolutionary concept of providing customised ready-made shutters for wardrobes at the doorstep. Customisation ranges from selection of Handles, Finishes, Partitioning & Substrates matching one’s tastes & preferences. The system sets new standards in terms of assurance of quality and practical convenience of installation.

Moreover, urban living requires innovative solutions for space management. Hettich’s Tiny House & Transforming Room are innovative concepts designed to optimise every square inch, making compact living both stylish and functional. This aligns perfectly with the urbanisation trend, offering solutions that cater to the growing demand for efficient use of space. From using drawers and sliding doors that glide effortlessly to multifunctional furniture pieces, the Tiny House optimises and maximises a space for the consumer.

In Transforming Room, a moving wall effortlessly transitions your living area from a comfortable bedroom to a spacious living room, all in one swift motion. This innovation offers flexibility and convenience, catering to your evolving needs. With the moving wall, you’ll make the most of your space, maximising functionality without sacrificing style.

All of this is made possible by our global commitment to innovation and technology. We believe in continuous improvement and staying ahead of the curve. Our manufacturing facilities in India are a testament to this belief. They are not only state-of-the-art but also future-ready and sustainable. The company is firmly committed to the clarion call for Atmanirbhar Bharat by pursuing the philosophy of ‘Make in India. Make for the World.’

We have also received BIS Certification for two of our core products. With this certification, we continue to set industry benchmarks, demonstrating our unwavering dedication to quality and compliance. Achieving BIS certification after a thorough audit of our manufacturing processes and successful sample testing underscores the superlative quality of our products, inspiring trust among our customers and partners.

Our manufacturing processes are partly powered by green energy like solar energy and wind energy. We have also achieved zero discharge at all our manufacturing facilities in India ensuring that our operations do not harm the environment. Additionally, we have already started a successful pilot project with CO2-reduced steel in 2021 that produces 70% less CO2. Looking ahead, we have set ambitious goals for ourselves. By 2030, we aim to have all our sites carbon neutral. This commitment to sustainability is not just a corporate responsibility but a promise to future generations. We believe that by taking these steps, we can contribute to a healthier planet while continuing to deliver exceptional products to our customers.

In conclusion, as megatrends continue to redefine lifestyles and expectations, Hettich remains at the forefront of transforming these global shifts into tangible innovations. Our focus on individualisation, urbanisation, and sustainability isn’t just a response to change—it’s a proactive strategy to lead it. With every step, we aim to offer magical interior solutions, support a sustainable future and reinforce our promise of being a brand that understands and evolves with its consumers. Step into your nearest Hettich Experience Centre and discover the magic firsthand.

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