Here’s why brands must treat it as a performance channel For years, influencer marketing was often viewed as the “extra” line item in a marketing budget. If...
For a long time, we believed better content meant cleaner visuals. Sharper edits. Bigger budgets. Somewhere along the way, polish became a substitute for meaning. But...
– By Vibhor Gulati, Co-Founder, Defodio Digital Marketing in 2026 is entering a more mature and intentional phase. After years of chasing virality, rapid content bursts, and short-term influencer...