Tata Starbucks Elevates Mitali Maheshwari to Director, Product & Marketing

The former Red Bull marketer, who joined in April 2024, steps up to lead product and marketing at the café chain.

Tata Starbucks India has promoted Mitali Maheshwari to Director, Product & Marketing. Indian Television also covered the move. The promotion recognises her work on the company’s product and marketing functions since she joined in April 2024.

In the expanded role, Maheshwari will continue to lead product strategy, portfolio development and marketing, with a focus on brand engagement and consumer experiences in India’s changing coffee market.

More than a decade at Red Bull

Before Starbucks, Maheshwari spent over 10 years at Red Bull in several brand and marketing leadership roles, finishing as Head of Brand Marketing. There she worked in brand management, consumer engagement and marketing strategy, and helped build and position the energy drink in India.

Earlier, she spent more than a year and a half at DDB Mudra Group, which gave her a grounding in advertising and communications.

Product and brand at Starbucks India

Maheshwari joined Tata Starbucks in April 2024 as Head, Product & Marketing, taking charge of the product, portfolio and marketing functions. Her experience across FMCG, retail and advertising gives her several perspectives on consumer behaviour, brand positioning and product development.

Why it matters

The promotion comes as Starbucks builds its presence in India’s competitive café market. With shifting consumer tastes and growing interest in premium coffee, product innovation and distinctive brand engagement matter for organised café chains. Her elevation points to leadership continuity and the value placed on product-led marketing in building consumer relationships.

Sources: Indian Television.