He discussed the significance of ONDC in revolutionizing e-commerce infrastructure. ONDC is pioneering an interoperable network through a protocol that facilitates seamless transactions and communication among multiple applications and online marketplaces—a first of its kind globally. By establishing this network, ONDC aims to drive innovation by enabling market participants to concentrate on their core strengths without needing to diversify resources across the entire e-commerce value chain. This focused approach fosters innovation, enhancing value delivery to customers, stakeholders, and sellers alike.
